CHEYENNE, Wyo. (AP) — Larry Birleffi, a television and radio broadcaster known for more than 50 years as the "Voice of the Wyoming Cowboys," died Saturday. He was 90.

He died at Davis Hospice Center in Cheyenne, son-in-law Phil Noble said.

Birleffi was the announcer for Wyoming football, basketball and other sports for 37 years and wrote a sports column for the Wyoming Tribune Eagle of Cheyenne. He was manager and part owner of KFBC Radio in Cheyenne and did assignments for ABC Wide World of Sports.

There was a moment of silence in Birleffi's honor before the Wyoming-Bowling Green football game Saturday.

The press box at War Memorial Stadium at the University of Wyoming was named in Birleffi's honor in 1992. Birleffi was inducted into the Wyoming Intercollegiate Athletics Hall of Fame in 1996 and named one of the Outstanding Alumni for the College of Arts and Sciences of the University of Wyoming in 2001.

He was inducted into the Wyoming Broadcasters Hall of Fame in 2003.

Birleffi began his career as a sports reporter for the Laramie Daily Boomerang and moved into radio and television. He was a major in the Army during World War II, serving in Italy, and earned a Bronze Star.